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THE COVENANT

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Today's meeting of the EPHC approved the
National Packaging Covenant with a recycling target
of 65%. Strong action against companies that do not
meet their obligations has been foreshadowed. The basis
for the small business exemption has still to be determined.
Pressure from some States and environmental groups to
commence forthwith an examination of Container Deposit
Legislation (CDL) was resisted by Ministers. They did
however agree to examine other "economic instruments"
should a mid-term review show the Covenant was failing
to deliver. Such a failure will make alternative policy
approaches inevitable - policy approaches which will
be much less palatable for industry. All companies have
a real interest in making this Covenant work. Signatories
will shortly be requested to sign up to the new Covenant.
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t today's
meeting of the Environment Protection and Heritage Council
(EPHC), Ministers approved the new and strengthened
Covenant with a five-year lifespan. Environment Ministers
decided that the Covenant should have a recycling target
of 65% for used packaging. Ministers have yet to finalise
the basis for the small business exemption for brand
owners (see Expose 05/05).
The terms of the Communique are still being finalised
but it will be along the following lines:
- Governments entered a new agreement with industry to
reduce packaging waste and to increase recycling over
the next 5 years. The National Packaging Covenant commits
signatories to allow no further increases in packaging
waste to landfill and to a national recycling target for
packaging of 65% (up from current 48%) by the end of 2010.
- All sectors will need to work together to achieve
these targets, including companies in the packaging
supply chain, manufacturers, waste collectors, local
governments and recyclers, the Australian and all state
and territory governments.
- The National Environment Protection Measure (NEPM)
for Used Packaging Materials has been streamlined to
support the strengthened Covenant. It will ensure voluntary
action is backed with strong legislation, and governments
are sending a strong message that action will be taken
against companies that don’t meet their obligations.
A clear small business threshold for the new NEPM will
be developed for consideration by 30 September 2005.
Ministers stated it was not their intention that businesses
producing small amounts of waste be affected by the
NEPM requirements.
Some jurisdictions - WA, SA and the NT - as well as
environmental groups pushed for work to commence immediately
on developing alternative policy options and particularly
CDL. Indeed, prior to the Ministerial meeting Victorian
Minister, John Thwaites had told an industry delegation
that he supported the Covenant but thought that CDL
would be high on the agenda over the next two-three
years.
In the consultations leading up to the EPHC meeting,
industry representatives made clear their opposition
to a parallel policy process being instituted at the
same time as a new Covenant came into effect. The time
to formally consider alternatives to the Covenant would
be after the 2008 review of the Covenant and only if
that review clearly showed that the Covenant had failed
to deliver.
We understand that Ministers have asked officials to
investigate and report on other economic instruments
that are complementary to the Covenant with such instruments
being available for consideration should a mid-term
review of the Covenant show that it will fail to deliver
satisfactory outcomes.
Prior to the meeting, the Boomerang Alliance opposed
the new Covenant saying it was a "pathetic package".
Click here for details of their position. David Perchard
has already responded vigorously to some of their wilder
and incorrect statements about recycling outcomes in
Europe - click here to read.
For industry, the task ahead is to make this Covenant
work. That is going to be a harder job than in the previous
Covenant.There is no question that the new Covenant
is more onerous - companies will, for example, be required
to address key performance indicators in their Action
Plans. The Covenant document itself is lengthy - indeed
too lengthy at nearly 100 pages - and will require companies
to make a serious effort to "get their heads"
around it.
We urge all members to do so.IWe will assist in this
process. It is in the interests of all companies to
make this Covenant work. Any alternatives will be much
less palatable.
The new Covenant will formally commence on July 14.
There will be a new signing up process for existing
signatories.
Plastic Bags
EPHC also considered the plastic bags issues and decided
as follows:
- Plastic bags' days appear to be numbered, with governments noting a phase out agreement from the Australian Retailers Association. Council noted that retailers were seeking supportive legislation to eliminate plastic bags from January 2009. The draft agreement would see retailers working to phase out the use of lightweight plastic carry bags by the end of 2008.
- While Council is expecting to consider a proposed agreement at its first meeting in 2006, Ministers have indicated that any decision to pursue further voluntary reductions between 2006 and 2008 will be influenced by the ability of Group 1 retailers to reach their 50% target by the end of 2005. Ministers have also asked for regulatory options to be further developed by early next year.
- In the mean time, Ministers encouraged all governments to implement new landfill and public place litter guidelines as part of the overall programme to keep plastic bags out of the environment.
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FREE TRADE AGREEMENTS
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Australian
manufacturers and users of packaging face increasing
competition from imports, particularly from the
Asian region. The Australian Government has negotiated
a number of Free Trade Agreements (FTAs) with others already
in the pipeline. We have commissioned the Melbourne based consultancy, ITS Global
to prepare a report on the implications for the Australian packaged goods sector of FTAs.
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n recent years the Australian packaging industry has faced increasing competition from imports of key products from China and South East Asia. There has also been an increasing trend for packaging manufacturing operations to be located off-shore. This has come at a time when Australia has concluded free trade agreements (FTA) with several countries in the Asia Pacific region, including the US, Thailand and Singapore. Australia is set to pursue several more such agreements with Malaysia and China, and is currently negotiating an FTA with ASEAN and New Zealand.
The PCA has commissioned ITS Global to report
on these issues and their implications for packaging.
What impact will these FTAs on the commercial
and business interests of companies involved in
the manufacture and use of packaging? Have FTAs
worked to advantage or disadvantage to the industry?
What can be expected in future FTAs? How does
the industry ensure that its commercial interests
are advanced in FTAs?
The ITS Global report will address three key questions:
- What are the key trade and business issues
facing the packaging industry in Australia?
- What is the practical impact of FTAs on those
interests - the impact of FTAs already concluded,
and the likely impact of those currently being
negotiated?
- What strategies might the industry take to
address these impacts?
ITS Global is headed by Alan Oxley, a former
Australian Ambassador to the GATT (predecessor
to the WTO) and a former Chairman of the GATT.
In preparing their report, an interim draft
of which is to be available by mid August, ITS
Global will be seeking input from PCA members.
Those who wish to be involved should contact either
Gavin Williams (03 9690 1955) or Steven Macmillian
at ITS Global on 03 9654 8323.
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EDUCATION
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Tania Sacco is close to finalising
the PCA's Primary School Materials Proposal. With
one presentation under her wing, Tania is preparing
for her presentation to an environmental expo
to take place in July. July will also see the
launch of the "Frequently Asked Questions"
segment on the Education Corner of the PCA website.
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rogress has been made as follows:
- On 29 June, Tania held a meeting with her
Education Advisory Committee to discuss the
Materials Development Proposal Draft Phase 3
for the PCA Primary School suite of resources.
The Proposal will be amended according to the
Committee's feedback and finalised shortly with
our developer, the Curriculum Corporation. Tania
will present this document to the Board for
their approval in the next few weeks.
- Tania has been invited to present at the Victorian
Curriculum and Assessment and Authority's Enviro
Expo on 20 and 21 July at La Trobe University,
Bendigo. The event, supported by EPA Victoria,
will provide hands-on environmental education
activities for students primarily in Years 9
and 10. The aim is to increase awareness of
the environmental responsibility demonstrated
by local environmental and industrial organisations.
- With content and layout both nearly finalised,
the PCA's "Frequently Asked Questions"
segment will soon be launched on our Education
Corner home page. A system to update this resource
on a regular basis will be established.
These topics and more will feature in the next volume of Packaging Education Exposé (PackEE) Vol 05/2005, to be published at the end of July.
To subscribe to PackEE or forward any comments, please contact Tania Sacco, Education & Community Awareness Manager at
education@packcoun.com.au or Ph: 03 9690 1955.
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THE AWARDS
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Registrations for both sets of Awards
have now been received. Judging will commence
shortly. Arrangements for the Awards dinner, to
be held on October 6, are close to finalisation.
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Australian Packaging Awards (Industry)
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2005 Australian Packaging Awards has attracted
over 230 entries. The quality and variety of entries
submitted this year is outstanding and we look
forward to the coming months with anticipation
as the judging process begins! Judging will take
place from Monday, 25 July until Wednesday, 27
July 2005 (inclusive).
Closing date for packages to be received is Friday,
15 July 2005. So if you have not yet submitted
your entries, now is the time!
For any enquiries regarding the Australian Packaging
Awards, please contact Awards Manager Alex Doran:
T: 03 9690 1955
E: nswdiv@packcoun.com.au
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· Southern Cross Package Design Awards (Students)
egistration
for the Southern Cross Awards have now closed.
We have received over 500 student registrations
from 31 tertiary institutions across all States
and the ACT. The students are completing their
entries which are to be submitted by Friday, 29
July. Judging of the entries will be held over
three days: fromThursday, 4 August - Saturday,
6 August (inclusive).
An Exhibition will be held in Melbourne where
all entries submitted are on display, while the
winners will also be exhibited in Sydney and Brisbane.
The Melbourne Exhibition will be held Thursday,
11 August - Saturday, 13 August, with the Exhibitions
in Sydney and Brisbane scheduled for early September.
Further details will be available shortly.
If you have any questions in regards to the Southern
Cross Awards or require further information, please
contact Jen Salem, Southern Cross Awards Manager
on:
T: 03 9690 1955
E: vicdiv@packcoun.com.au
· Awards Presentation Dinner
he
winners for both Australian Packaging Awards and
Southern Cross Awards will be announced at the
annual Presentation Awards dinner to be held at
the Grand Hyatt Hotel, Melbourne on Thursday 6
October. The MC for the evening will be Daniel
MacPherson (of "The Bill" and "The
X Factor") and will incorporate the themes
of both the industry and student Awards, reflecting
'GOLD'. The function is nearly fully booked. Bookings
are currently being taken from members only.
Members who wish to attend should contact Jen
Salem on:
T: (03) 9690 1955 or
E: vicdiv@packcoun.com.au
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NSW & VIC MEETINGS
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| "Private Labels - Threat or Opportunity - How Big?"
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Victoria - AGM
Tuesday, 26 July
AGM Held from 5.45 - 6.00pm
Dinner Meeting to commence - 6.00pm for 6.30pm
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New South Wales
Thursday, 28 July
6.00pm for 6.30pm
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Guest Speaker:
Mr. Tom Stephens, Founder, Brand Strategy Consultants,
Canada
om
Stephens founded Brand Strategy Consultants
(BSC) in 1994. BSC are retained by clients in
retail, manufacture of private label and branded
products, package design and government, and have
conducted business worldwide. Tom is a permanent
member of the Private Label Executive Programme
at St Joseph's University. He has held senior
positions at Woolworths South Africa and Loblaw
Companies in Canada and was responsible for the
development of the Presidents Choice Private Label
program in the US.
Venue (Victoria):
Committee Room, Level
3,
Rupert Clarke Grandstand
Caulfield Racecourse
Venue (New South Wales):
Pennant Hills Golf Club
Copeland Road
Beecroft, NSW
A flyer with registration details
will be available shortly.
For further information
contact:
VIC - Jen Salem - 03 9690 1955 email: vicdiv@packcoun.com.au
NSW - Alex Doran - 03 9690 1955 email: nswdiv@packcoun.com.au
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