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Volume 06/05
1 July 2005
IN THIS ISSUE:


The Covenant


- Plastic Bags

Packaging and Free Trade Agreements

Education

The Packaging Awards

Private Labels - NSW & VIC Dinner Meetings - July

 

 

 
 


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Industry Awards - Entries Now Due! Please contact Alex Doran on 03 9690 1955.

Print Page

THE COVENANT

Today's meeting of the EPHC approved the National Packaging Covenant with a recycling target of 65%. Strong action against companies that do not meet their obligations has been foreshadowed. The basis for the small business exemption has still to be determined. Pressure from some States and environmental groups to commence forthwith an examination of Container Deposit Legislation (CDL) was resisted by Ministers. They did however agree to examine other "economic instruments" should a mid-term review show the Covenant was failing to deliver. Such a failure will make alternative policy approaches inevitable - policy approaches which will be much less palatable for industry. All companies have a real interest in making this Covenant work. Signatories will shortly be requested to sign up to the new Covenant.

t today's meeting of the Environment Protection and Heritage Council (EPHC), Ministers approved the new and strengthened Covenant with a five-year lifespan. Environment Ministers decided that the Covenant should have a recycling target of 65% for used packaging. Ministers have yet to finalise the basis for the small business exemption for brand owners (see Expose 05/05).

The terms of the Communique are still being finalised but it will be along the following lines:

  • Governments entered a new agreement with industry to reduce packaging waste and to increase recycling over the next 5 years. The National Packaging Covenant commits signatories to allow no further increases in packaging waste to landfill and to a national recycling target for packaging of 65% (up from current 48%) by the end of 2010.

  • All sectors will need to work together to achieve these targets, including companies in the packaging supply chain, manufacturers, waste collectors, local governments and recyclers, the Australian and all state and territory governments.

  • The National Environment Protection Measure (NEPM) for Used Packaging Materials has been streamlined to support the strengthened Covenant. It will ensure voluntary action is backed with strong legislation, and governments are sending a strong message that action will be taken against companies that don’t meet their obligations. A clear small business threshold for the new NEPM will be developed for consideration by 30 September 2005. Ministers stated it was not their intention that businesses producing small amounts of waste be affected by the NEPM requirements.

Some jurisdictions - WA, SA and the NT - as well as environmental groups pushed for work to commence immediately on developing alternative policy options and particularly CDL. Indeed, prior to the Ministerial meeting Victorian Minister, John Thwaites had told an industry delegation that he supported the Covenant but thought that CDL would be high on the agenda over the next two-three years.

In the consultations leading up to the EPHC meeting, industry representatives made clear their opposition to a parallel policy process being instituted at the same time as a new Covenant came into effect. The time to formally consider alternatives to the Covenant would be after the 2008 review of the Covenant and only if that review clearly showed that the Covenant had failed to deliver.

We understand that Ministers have asked officials to investigate and report on other economic instruments that are complementary to the Covenant with such instruments being available for consideration should a mid-term review of the Covenant show that it will fail to deliver satisfactory outcomes.

Prior to the meeting, the Boomerang Alliance opposed the new Covenant saying it was a "pathetic package". Click here for details of their position. David Perchard has already responded vigorously to some of their wilder and incorrect statements about recycling outcomes in Europe - click here to read.

For industry, the task ahead is to make this Covenant work. That is going to be a harder job than in the previous Covenant.There is no question that the new Covenant is more onerous - companies will, for example, be required to address key performance indicators in their Action Plans. The Covenant document itself is lengthy - indeed too lengthy at nearly 100 pages - and will require companies to make a serious effort to "get their heads" around it.

We urge all members to do so.IWe will assist in this process. It is in the interests of all companies to make this Covenant work. Any alternatives will be much less palatable.

The new Covenant will formally commence on July 14. There will be a new signing up process for existing signatories.

Plastic Bags

EPHC also considered the plastic bags issues and decided as follows:

  • Plastic bags' days appear to be numbered, with governments noting a phase out agreement from the Australian Retailers Association. Council noted that retailers were seeking supportive legislation to eliminate plastic bags from January 2009. The draft agreement would see retailers working to phase out the use of lightweight plastic carry bags by the end of 2008.


  • While Council is expecting to consider a proposed agreement at its first meeting in 2006, Ministers have indicated that any decision to pursue further voluntary reductions between 2006 and 2008 will be influenced by the ability of Group 1 retailers to reach their 50% target by the end of 2005. Ministers have also asked for regulatory options to be further developed by early next year.


  • In the mean time, Ministers encouraged all governments to implement new landfill and public place litter guidelines as part of the overall programme to keep plastic bags out of the environment.


FREE TRADE AGREEMENTS


Australian manufacturers and users of packaging face increasing competition from imports, particularly from the Asian region. The Australian Government has negotiated a number of Free Trade Agreements (FTAs) with others already in the pipeline. We have commissioned the Melbourne based consultancy, ITS Global to prepare a report on the implications for the Australian packaged goods sector of FTAs.

n recent years the Australian packaging industry has faced increasing competition from imports of key products from China and South East Asia. There has also been an increasing trend for packaging manufacturing operations to be located off-shore. This has come at a time when Australia has concluded free trade agreements (FTA) with several countries in the Asia Pacific region, including the US, Thailand and Singapore. Australia is set to pursue several more such agreements with Malaysia and China, and is currently negotiating an FTA with ASEAN and New Zealand.

The PCA has commissioned ITS Global to report on these issues and their implications for packaging. What impact will these FTAs on the commercial and business interests of companies involved in the manufacture and use of packaging? Have FTAs worked to advantage or disadvantage to the industry? What can be expected in future FTAs? How does the industry ensure that its commercial interests are advanced in FTAs?

The ITS Global report will address three key questions:

  1. What are the key trade and business issues facing the packaging industry in Australia?

  2. What is the practical impact of FTAs on those interests - the impact of FTAs already concluded, and the likely impact of those currently being negotiated?

  3. What strategies might the industry take to address these impacts?

ITS Global is headed by Alan Oxley, a former Australian Ambassador to the GATT (predecessor to the WTO) and a former Chairman of the GATT.

In preparing their report, an interim draft of which is to be available by mid August, ITS Global will be seeking input from PCA members. Those who wish to be involved should contact either Gavin Williams (03 9690 1955) or Steven Macmillian at ITS Global on 03 9654 8323.



EDUCATION


Tania Sacco is close to finalising the PCA's Primary School Materials Proposal. With one presentation under her wing, Tania is preparing for her presentation to an environmental expo to take place in July. July will also see the launch of the "Frequently Asked Questions" segment on the Education Corner of the PCA website.

rogress has been made as follows:

  • On 29 June, Tania held a meeting with her Education Advisory Committee to discuss the Materials Development Proposal Draft Phase 3 for the PCA Primary School suite of resources. The Proposal will be amended according to the Committee's feedback and finalised shortly with our developer, the Curriculum Corporation. Tania will present this document to the Board for their approval in the next few weeks.

  • Tania has been invited to present at the Victorian Curriculum and Assessment and Authority's Enviro Expo on 20 and 21 July at La Trobe University, Bendigo. The event, supported by EPA Victoria, will provide hands-on environmental education activities for students primarily in Years 9 and 10. The aim is to increase awareness of the environmental responsibility demonstrated by local environmental and industrial organisations.

  • With content and layout both nearly finalised, the PCA's "Frequently Asked Questions" segment will soon be launched on our Education Corner home page. A system to update this resource on a regular basis will be established.
These topics and more will feature in the next volume of Packaging Education Exposé (PackEE) Vol 05/2005, to be published at the end of July.

To subscribe to PackEE or forward any comments, please contact Tania Sacco, Education & Community Awareness Manager at education@packcoun.com.au or Ph: 03 9690 1955.

THE AWARDS

Registrations for both sets of Awards have now been received. Judging will commence shortly. Arrangements for the Awards dinner, to be held on October 6, are close to finalisation.

· Australian Packaging Awards (Industry)

he 2005 Australian Packaging Awards has attracted over 230 entries. The quality and variety of entries submitted this year is outstanding and we look forward to the coming months with anticipation as the judging process begins! Judging will take place from Monday, 25 July until Wednesday, 27 July 2005 (inclusive).

Closing date for packages to be received is Friday, 15 July 2005. So if you have not yet submitted your entries, now is the time!

For any enquiries regarding the Australian Packaging Awards, please contact Awards Manager Alex Doran:

T: 03 9690 1955
E: nswdiv@packcoun.com.au


· Southern Cross Package Design Awards (Students)

egistration for the Southern Cross Awards have now closed. We have received over 500 student registrations from 31 tertiary institutions across all States and the ACT. The students are completing their entries which are to be submitted by Friday, 29 July. Judging of the entries will be held over three days: fromThursday, 4 August - Saturday, 6 August (inclusive).

An Exhibition will be held in Melbourne where all entries submitted are on display, while the winners will also be exhibited in Sydney and Brisbane. The Melbourne Exhibition will be held Thursday, 11 August - Saturday, 13 August, with the Exhibitions in Sydney and Brisbane scheduled for early September. Further details will be available shortly.

If you have any questions in regards to the Southern Cross Awards or require further information, please contact Jen Salem, Southern Cross Awards Manager on:

T: 03 9690 1955
E: vicdiv@packcoun.com.au

· Awards Presentation Dinner

he winners for both Australian Packaging Awards and Southern Cross Awards will be announced at the annual Presentation Awards dinner to be held at the Grand Hyatt Hotel, Melbourne on Thursday 6 October. The MC for the evening will be Daniel MacPherson (of "The Bill" and "The X Factor") and will incorporate the themes of both the industry and student Awards, reflecting 'GOLD'. The function is nearly fully booked. Bookings are currently being taken from members only.

Members who wish to attend should contact Jen Salem on:

T: (03) 9690 1955 or
E: vicdiv@packcoun.com.au

NSW & VIC MEETINGS

"Private Labels - Threat or Opportunity - How Big?"

Victoria - AGM
Tuesday, 26 July
AGM Held from 5.45 - 6.00pm
Dinner Meeting to commence - 6.00pm for 6.30pm

New South Wales
Thursday, 28 July
6.00pm for 6.30pm


Guest Speaker:

Mr. Tom Stephens, Founder, Brand Strategy Consultants, Canada

om Stephens founded Brand Strategy Consultants (BSC) in 1994. BSC are retained by clients in retail, manufacture of private label and branded products, package design and government, and have conducted business worldwide. Tom is a permanent member of the Private Label Executive Programme at St Joseph's University. He has held senior positions at Woolworths South Africa and Loblaw Companies in Canada and was responsible for the development of the Presidents Choice Private Label program in the US.

Venue (Victoria):
Committee Room, Level 3,
Rupert Clarke Grandstand
Caulfield Racecourse

Venue (New South Wales):
Pennant Hills Golf Club
Copeland Road
Beecroft, NSW

A flyer with registration details will be available shortly.

For further information contact:
VIC - Jen Salem - 03 9690 1955 email: vicdiv@packcoun.com.au
NSW - Alex Doran - 03 9690 1955 email: nswdiv@packcoun.com.au

 

Packaging Council of Australia
Level 3
15-17 Park Street
South Melbourne
VIC 3205
AUSTRALIA

Phone: +61 3 9690 1955
Fax: +61 3 9690 3514
packcoun@packcoun.com.au
www.pca.org.au