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Volume 05/05
10 June 2005
IN THIS ISSUE:


The National Packaging Covenant

Education

The Awards

Packaging On The Web
- New Items

Divisional Dinner Meeting


 

 

 
 


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Industry Awards - Entry Forms Now Due! Please contact Alex Doran on 03 9690 1955.

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THE NATIONAL PACKAGING COVENANT

Consultations on the proposed new Covenant have all but concluded. Cabinet submissions are being finalised for consideration by all Governments. This will take place over the next few weeks, ahead of the EPHC Ministers meeting in Perth on July 1. This Ministerial meeting is likely to approve the new Covenant package, although there could be some "argy bargy" over targets. Industry groups have commenced a program of meetings with key Ministers and their officials. A set of "aspirational" recycling system targets, and the conditions required to meet those targets, has been proposed by industry. Details of the proposed "small business" exemption have been finalised. The review of the Environmental Code of Practice for Packaging has been completed. The KPIs for Covenant signatories have been further refined and simplified.

hankfully, consultations on the proposed new Covenant are all but over. While there are still a few loose ends to be tied up, the major issues have either been resolved - or - in the case of targets - the differences clearly defined. Click here to read the final draft of the proposed new Covenant. I would particularly draw members attention to Schedule 2 which contains the Environmental Goals, Overarching Targets and Key Performance Indicators for all signatories.

Cabinet submissions are now being prepared by the various Commonwealth, State and Territory officials for their Governments consideration over the next few weeks. Following Cabinet decisions, the Environment Protection and Heritage Council (EPHC) will meet in Perth on July 1 at which Ministers will, hopefully, approve the Covenant proposal.

Ahead of final Government consideration of the Covenant package, industry representatives have commenced a round of meetings with senior officials and Ministers to reiterate industry support for the draft Covenant and to outline what will be required of all Covenant participants to make it a success.

Targets

The setting of appropriate targets has been one of the most difficult aspects of the consultations on the proposed new Covenant. At the December 2004 EPHC meeting, Ministers said they wanted targets (Click here to read Packaging Expose 10/04). More recently, Ministers Thwaites (Victoria) and Debus (NSW) have publicly declared their support for an overall 65% recycling target.

In a statement finalised in late May (Click here to read) industry representatives declared that Covenant participants should “aspire” to increase the overall recycling rate to 60-65% by 2010 (the current recycling rate is approx. 48%). Achievement of such an "aspirational" target, would ensure Australia was ahead of world's best practice in delivering recycling in a cost-effective manner.

To achieve an overall recycling target of 60-65%, indicative recovery rates by packaging material would need to be of the following order:

  • Paper and cardboard – 70-80%
  • Glass – 50-60%
  • Steel – 60-65%
  • Aluminium – 70-75%
  • Plastics - 30-35%
Opportunities also exist to increase the recycling of packaging which currently is either not recycled or recycled at low rates from the existing 10% rate to 25% by 2010.

A number of conditions or essential requirements will need to be fulfilled to achieve these targets. These include the need for additional infrastructure, implementation of best practice kerbside systems, prompt application of the NEPM and increased recycling particularly from away-from-home locations (pub, clubs etc). All Covenant participants will need to play an active role in achieving the targets. They are not simply industry targets – they apply to all Covenant participants.

The final Ministerial decision on targets will be interesting. Debus and Thwaites have publicly pinned their colours to the 65% mark. Their officials are arguing that the industry range of 60-65% effectively means a target of 60% - not 65% as their Ministers want. The Commonwealth Government approach on the other hand is likely to be more sympathetic to the ranges advocated by industry. The final outcome on targets will be reached by Ministerial consensus.

The Environmental Code of Practice for Packaging

The revision of the code has now been finalised for inclusion in the revised Covenant (Click here to read). Prior to finalisation, some companies had raised concerns about issues such as listing of toxic materials, matters of packaging degradability and complaints procedures. These concerns were satisfactorily resolved.

The revised Code should now provide companies with a more useful tool for their packaging decision making processors.

The Small Business Exemption

In the first Covenant, Ministers decided that the regulatory safety net (NEPM) which applies to brandowners would not apply to those "that did not make a significant contribution to the waste stream". The original small business exemption was based on a 1% market share threshold. The problem was that this measure lacked clarity and was difficult to verify.

The proposed new small business exemption has three elements:

  1. If a brand owner has a turnover of greater than $5 million they will be subject to the NEPM (unless they become a signatory to the Covenant).
  2. If a brand owner has a turnover of less than $2 million they will not be subject to the NEPM.
  3. If a brand owner has a turnover of between $2-5 million they will be considered for NEPM application if, inter alia, they contribute 25 tonnes of packaging to the waste stream.

The Outlook

If the new Covenant gets the "go ahead" by Ministers on July 1 – and we think such an outcome is likely – work will need to commence promptly on implementation aspects.

Existing signatories will formally need to renew their commitment to the new Covenant. An early landmark for the new Covenant may well be the need for action by governments in implementing the NEPM on those brand owners who don't sign. Indeed this could be a key early crucial test for the effectiveness of the new Covenant arrangements.



EDUCATION


The scope for the PCA's Primary School suite of resources is being finalised, presentations at school conferences are taking place and the Education Corner on the PCA's website is being further developed.

here have been a number of highlights over the last month. These include the following:

  • After a fruitful workshop on 17 May, discussions are now in their final stages to determine the types of materials and content that is appropriate for the Primary School community. This also includes our timelines for development and distribution.

  • Tania Sacco made her first presentation on the role of packaging at the “Students Living Sustainably” Conference in Hawkesdale (Victoria) on 3 June. Over 300 students and teachers attended.

  • The PCA will introduce a ‘Frequently Asked Questions’ section to the Education Corner home page by the end of July. We are now collecting questions from schools and the wider community. Visit our website and click on "Education Corner".

These topics and more will feature in the next volume of Packaging Education Expose (PackEE) Vol 04/2005, to be released mid-June.

To subscribe to PackEE or forward any comments, please contact Tania Sacco, Education & Community Awareness Manager at education@packcoun.com.au or Ph: 03 9690 1955.

THE AWARDS

The closing date for entries for both the industry and student Awards is nearing. The early indications are that both Awards will again be a success. The Awards dinner, to be held on October 6, is nearly fully booked.

· The Industry Awards

fter a successful promotional period navigating the 2005 Australian Packaging Awards throughout Australia, the closing date for entries is upon us.
Some exceptional examples of packaging have been submitted by a wide range of packaging, design and related companies. From the entries received, it is evident that consumer packaging needs which include - functionality, innovation & environmental awareness - are well represented.

The judging of the 2005 Australian Packaging Awards will take place on the 25-27 July 2005.

For enquiries regarding the Australian Packaging Awards, please contact Awards Manager Alex Doran:

T: 03 9690 1955
E: nswdiv@packcoun.com.au


· The Student Awards

he closing date for registration for the Southern Cross Package Design Awards is Friday, 17 June.

The students are well into their briefs with most working closely with the sponsors and technical contacts preparing their entries. Successful conferences have been held in Melbourne (360 students/lecturers), Sydney (100) and Brisbane (80). Positive feedback was received from each Conference with an excellent list of speakers presenting. Jen Salem also travelled to Perth in late May to speak with students and lecturers about the Awards.

The closing date for the actual submission of entries is Friday 29 July, with the judging and exhibition dates to follow.

Please visit www.pca.org.au for further details or contact Jen Salem, Southern Cross Package Design Awards Manager:

T: 03 9690 1955
E: vicdiv@packcoun.com.au

· The Awards Dinner

he winners of the APA and Southern Cross Awards will be announced at a dinner to be held at the Grand Hyatt Hotel Melbourne on October 6. The function is already close to being fully booked. Members who wish to attend should contact Jen Salem in the very near future.

PACKAGING ON THE WEB

There have been several new and interesting items added to our website.


he most interesting items are as follows:

  • "Prudent Evolution" - Review of the Regulatory Impact Statement - for the revised National Packaging Covenant - Report by Access Economics Pty Ltd. Click Here

  • Peer Review of the Boomerang Report, "NPC - Say no to the Waste Club" David Perchard. Click Here to read.

  • Australian Packaging & The Environment - Presentations by David Perchard (Perchards) (Click Here) and Jeff Angel (Total Environment Centre) (Click Here) at PCA Divisional Meetings in May.

DIVISIONAL DINNER MEETING

Victoria

"Dealing with Packaging - The Experience of Three Small Food & Beverage Companies"

- is being held NEXT Wednesday, 15 June at Melbourne Functions, Caulfield Racecourse at 6pm for 6.30pm.

Speakers:

Ms Jacqui Harvey, Managing Director, Fyna Foods
Mr Tom Griffith, Director, Emma & Tom Foods
Ms Margaret Brockie, Director, Brockie's Fruit & Cereal

ur guest speakers all have a different story to tell about their experiences in dealing with packaging companies and implementing packaging innovation. More often than not that story is not a happy one and reflects poorly on packaging manufacturers.

Click here to view flyer and registration details.

Venue (Victoria):
Melbourne Functions, Caulfield Racecourse
Rupert Clarke Grandstand
Committee Room, Level 3

For further information contact:
Jen Salem (Vic) - 03 9690 1955 email: vicdiv@packcoun.com.au

 

Packaging Council of Australia
Level 3
15-17 Park Street
South Melbourne
VIC 3205
AUSTRALIA

Phone: +61 3 9690 1955
Fax: +61 3 9690 3514
packcoun@packcoun.com.au
www.pca.org.au