AMCOR DESIGN INNOVATION AWARD

This Award applauds the creative and imaginative design of packaging that promotes its product and makes it stand out from the crowd.

The winning package must display imagination and some degree of lateral thinking in its design, construction and marketability.

Point of sale impact must be striking while other elements such as shape, texture etc, will be judged according to their relevance to the whole package.

"Gimmicky" or short life prospects for the pack should not be regarded as a hindrance for nominating, as this Award recognises the creativity that is often the source for further packaging development.